I was searching for information about “Consumerism” and I found this video on how advertising and marketers are targeting children as young as infant to entice them to be lifetime consumers. Sadly, I am unaware of this until I watched this video.

Sue Palmer in her book ‘Toxic Childhood” also mentioned that behind the TV programmes and computer games that keep our children entertained lurks an army of anonymous manipulators – marketing executives and child psychologists – to capture the hearts and minds of the next generation of consumers.

It’s troubling. We should know what we are exposing our children to and the possible implications.

How are we helping our children to navigate the commercial culture?

What are your thoughts on this?